Third, focus on your web site’s main goal. Do not get so caught up in the web site’s appearance or using fancy technology like Flash, audio or video, that you forget to create a site that actually achieves its goal. For example, if you are promoting a newsletter you will want as much content on the page, along with a highly visible way for subscribers to sign up. So many web pages try do too many things that they don’t do any of them well.

You’re the expert. Another reason why blogging is a good idea is because it gives you the opportunity to talk about something which you’re (hopefully) knowledgeable about. Let’s face it, people like to listen to people who know their onions. If you’re trying to become a ballet dancer, would you take ballet lessons from a mechanic? I think not! So it is with blogging. You’re most likely to attract readers and potential customers who already have an interest in your subject. It does make a difference because it’s easier to convert these people into customers.

Although the search engines spot similarity between sites, you are able to make your site unique with small design tweaks, color changes and graphics.

When you have the talents you can design your web site yourself by studying HTML or use web design software. Otherwise hire a website designer to create your site. Should you design your self, there is a vary of software program obtainable that’s freeware and shareware, although we advocate shopping for Macromedia Studio eight as an expert web design package.

However, while some people put up a website as quickly as possible, then wonder what they are going to do with it, the successful internet marketers plan before they act, and create a site that is a tool that allows them to succeed in their main objective, which in most cases is to make money. Succeeding with an online business is more than just constructing a website and waiting for people to flock to it with open wallets. You have to plan to succeed – and, as the saying goes, a failure to plan is a plan to fail.

In order to start making money online, you have to drive targeted traffic to your splash page. The more traffic you drive, the more prospects you get and the more money you generate.

A lead capture page enables you to collect name and email addresses of visitors coming to your website. Once you have this information, you can get in touch with your prospects so as to you easily put your offers in front of them when they are ready to buy.

Once you have become well acquainted with building your website, and your site is ready to launch, the next thing to do is publish it to the web. The reason most people create websites is to market their products or services. That said, simply having a website is not going to insure that people will be signing up for what you have to offer.