Be aware though: Only you know why you are writing your site. If it is because you have information that you wish to share or a product you wish to sell, then keep that focus in mind. My reasons — to share what I am learning, to learn more about my own personal finances, to be accountable to someone for maintaining my new system of personal finance — have led me to reject joining certain offered programs. I will not disparage programs, but, I was given an opportunity to try a “training program” for 14 days. The free materials were very good and readable, but once i got closer to having to sign up, the posts started looking very much like a sales pitch for a “pyramid” scheme.

There is nothing worse than a site that looks tacky and badly designed. Many sites will lack a professional finish, be hard to navigate and sloppy in function and design.

They had all the workings of a well-established network that gives support to all the members, organizing presentations and holding functions. What did I do then? Since i was already part of the network, I had to do my part in getting more members. If not, I won’t recover my money. So for a very short while i did just that.

I feel like it is the content that should count the most. I have not only seen that a number of times written by people with far more experience, but i have found that wasting my time playing with things that take a lot of work to learn have not paid off as much as my plain old common sense approach to the site: keep it going, nurture it, add to it, and fix it up all the time. The traffic will come. I read a lot of free materials about gaining traffic and when i get a good idea, I try to do at least some of it. That is what led me to e-zine. I read about submitting articles there as a way to get your site out, and i began to do that because it made sense to me.

And so from that clumsy beginning, making use of the product, and working on it when I had the time, and completely at my own pace, I managed to learn the rudiments of web designing. I borrowed books from the library to supplement my knowledge. I learned basic html language, color notations, picture editing and other simple steps. The websites that I created were so very crude.

A lead capture page is very simple. It includes a headline, a subhead and an opt-in form. You easily create one by using free WYSIWYG (what you see is what you get) web design software (for instance: Nvu).

The main thing for newbies, like myself, is creating a good, solid web site with excellent content. You can submit parts of it, the articles, to other places to help you build traffic. You can place ads very simply using AdSense and affiliate based on “natural fits.” And keep working on what works for you. I have learned a lot so far and you will too.