We use the newsletter to drive traffic to the blog and the website, while the blog also gets our search engine rankings up. People who find the blog are encouraged to sign up for the e-mail newsletter, so we can stay in touch with them and nurture those relationships. We also use the e-mail newsletter to sell e-books, mp3s, and other electronic products. That would never work on the blog.
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When you have the talents you can design your web site yourself by studying HTML or use web design software. Otherwise hire a website designer to create your site. Should you design your self, there is a vary of software program obtainable that’s freeware and shareware, although we advocate shopping for Macromedia Studio eight as an expert web design package.
Getting on to Google and other search engine indexes is not so easy, but, it does happen if you are patient. Within a week of establishing the site, I finally came up in a search. That is like the Holy Grail — in the Monty Python sense of the term: hooray me, I got on Google search. Actually, if you type the exact words “taking control over money” into Google Search, you do get my web site popping up first (at least for now), although I cannot figure out exactly why based on all the site optimization advice I have been reading, but not following. I just stumbled into the number one spot by pure, dumb luck.
Of course, if you design web pages for a living, you have to know programming languages such as Java, Java script and others to get many things to work the way you want. This is where many web developers fall short and they have to hope there is Java, or other, code already written to be copy/pasted into the web programming. If you need something more customized you are in trouble not knowing these things.
Next I went into affiliate marketing. The concept is simple. My website serves as a storefront for other merchant’s advertising banners. When people who are attracted by the merchant’s banners, click on them, they got transported to the merchant’s website. If the visitor buys anything, a percentage of the purchase price will be paid to me.
Design your page to a recommended or fixed size. This means your visitor won’t have to scroll across the screen to read content. Avoid making a page too long as it is harder to read back on things if you have to scroll up and down a long way. If the content needs to be lengthy then consider splitting it into numbered pages.