You find that physical retailers are constantly fighting with online retailers in order to retain their customer base. On the other hand, that fighting has forced the retailers to evolve and exceed customers expectations faster than ever. In this article, we are going to look at some of the tips for bringing your in-store marketing into the 21st century.
First of all, we have sustainability. It is essential to note that in 2018, the United Nations Intergovernmental Panel on Climate Change released a study estimating that we have just 12 years left to avoid the worst effects of climate change. Meaning that sustainability is more than just a buzz. You find that companies such as REI which have taken active steps to lessen their environmental impact by expanding rental programs. For that matter, if you want your marketing to join the new era, you should take steps to make your company green.
Besides, brand-as-a-culture. It is true that Americans sees as many as 4,000 ads per day. For that matter, consumers need to separate the noise from the brands they are willing to return to. You find that nowadays brands are positioning themselves as keepers of culture being that people nowadays shop with their emotions. This will require you to take a good look at your target audience to achieve this with your brand. In this case, you will have to examine who they are, what they care about and what values drive them.
Besides, you should elevate in-store experiences through digital. In this case, you should use digital to create a complete experience that gives the customers exactly what they are looking for. You can go for smart signs with Raspberry Pi digital signage. The other thing that you should do is to create interactive maps or use augmented reality to take customers into a whole new world. Other retailers have also released a phone app allowing women to visualize clothing items.
Besides, loyalty gets an updawgat vate. Remember that consumers want more value for the money in order to justify their continued membership to the loyalty program. You should make an effort to provide a totally personalized experience through your loyalty program. One good thing with this is that it will eliminate the need to wait for your order and eliminate to wait to pick it up. Make your program to be good in that any regular customer can look at it and want to join on the spot.
Besides, let us look at bolder ad campaigns. You should make a statement with your ads about who you are and what you stand for as a company.